2023 New Years Challenge

Goal:

Remind our audience that they deserve to have their own needs prioritized with tips and tricks on how to excel in their day to day.

Solution:

A month-long campaign promoting a little indulgence going into the new year - full of practical tips on wellness, style, sex, and career to help our readers put their best foot forward after a busy holiday season.
Our campaign included a custom-designed ceros microsite and promo across email, social, web, and text.

theSkimm

Role: Designer/Art Director